By BCI
20 March 2025Greenwashing happens when a company makes misleading claims about the environmental impact of its products or practices. A brand might market its packaging solutions as “100% recyclable” without disclosing that only a small percentage of the materials actually get recycled.
Or a company may highlight the use of “natural materials” while ignoring the emissions and waste generated during production. Greenwashing packaging not only misleads consumers but also harms genuine sustainability efforts by eroding trust in truly responsible brands.
If sustainability is a priority, choosing a packaging design company that aligns with your values is essential. Here’s how to separate real commitment from marketing hype:
A truly sustainable product packaging design service provides clear details about its materials, sourcing, and production processes. Look for companies that openly share their sustainability reports, certifications, and life cycle assessments. Buckeye Corrugated, Inc. (BCI), for example, prioritizes renewable and recycled materials while continuously improving its processes to reduce environmental impact.
Recyclability alone isn’t enough. A responsible ecommerce packaging design company ensures its materials can be efficiently reintegrated into the supply chain. BCI champions a circular economy by designing packaging that minimizes waste and supports closed-loop recycling systems. Its innovations in packaging design services help brands meet sustainability goals without compromising quality or durability.
One of the best ways to verify sustainability claims is through industry-recognized certifications. Genuine packaging designing companies will have certifications such as FSC (Forest Stewardship Council), SFI (Sustainable Forestry Initiative), and/or ISO 14001 (Environmental Management). BCI meets and exceeds industry standards, ensuring compliance with global sustainability benchmarks. Plus, BCI partners with the Paper and Packaging Board’s Box to Nature Program, which instructs consumers on how they can participate in the recycling process on the packaging they receive.
A company’s sustainability commitment extends beyond raw materials. Look at its manufacturing processes. Does the company use renewable energy? Is it actively reducing its carbon footprint? BCI continually invests in green energy solutions and advanced manufacturing technologies to reduce emissions and waste across its operations.
The best packaging design services push the boundaries of innovation. BCI is leading the way in developing ecommerce packaging design solutions that balance sustainability with functionality. By optimizing designs, using eco-friendly inks, and reducing material waste, BCI helps businesses meet consumer demands for sustainability without sacrificing branding and protection.
When it comes to greenwashing packaging, the difference between real impact and empty promises is clear. BCI is committed to authentic, measurable sustainability efforts — helping businesses navigate eco-friendly packaging solutions with confidence. By partnering with BCI, you’re not just choosing high-quality packaging solutions — you’re making a responsible choice for the planet.
Looking for sustainable packaging that aligns with your brand’s values? Partner with BCI today and experience packaging solutions designed for a greener future.
