By BCI
24 September 2024In recent years, corrugated packaging has seen a shift toward more creative and visually striking designs using blended substrates. Today, literally anything is possible when it comes to crafting a corrugated package. Brands are using corrugated packaging that blends with 3D graphics, reflective inks, and online experiences connected by QR codes to tell their stories, showcase their values, and connect with their audience on a deeper level.
One of the leading trends is the integration of thousands of vibrant colors and bold graphics executed with digital printing. With advancements in digital printing technology, corrugated packaging can now feature more personalized, high-quality images and intricate designs that were once only possible with offset printing methods. This trend not only enhances the packaging’s aesthetic appeal but also makes it a powerful marketing tool that speaks to a brand’s audience directly.
One of the most exciting trends in packaging today is smart packaging, which integrates digital technologies like IoT sensors into product packaging. This technology benefits both consumers and companies by offering features such as built-in RFID tags or location sensors, providing real-time supply chain visibility — a top priority for businesses.
As more companies move away from manual tracking methods, smart packaging will continue to grow in popularity for many years to come. Other innovations, like active food-quality monitors, QR codes, and anti-counterfeit features, are also reshaping the industry, with new advancements constantly emerging.
This packaging for luxury chocolate maker Cocoa Dolce creates drama and anticipation that enhances the product experience for the customer.
While aesthetics are important, functionality remains a crucial consideration in corrugated packaging design. Brands are increasingly looking for solutions that are both visually appealing and practical. This includes both product packaging that is designed to protect the product through the supply chain process and displays that are designed to merchandise the product at retail locations. Brands are innovating with multifunctional packaging where the box serves more than one purpose.
One example of this is the rise of packaging that doubles as a display unit. Retailers can now use the same packaging to protect products during shipping and then showcase them in a store without needing additional materials. This not only reduces waste but also creates a seamless transition from packaging to display.
Another innovative trend is the development of packaging that enhances the unboxing experience. Unboxing has become a critical part of the consumer journey, especially in the ecommerce space. Corrugated packaging is now being designed to provide a memorable unboxing experience, with features like easy-open tabs, interactive elements, and sleek internal layouts.
Buckeye Corrugated, Inc. (BCI) has been at the forefront of these innovations, consistently pushing the boundaries of what corrugated packaging can achieve. BCI’s commitment to delivering high-quality, creative, and functional packaging solutions is evident in its work.
A prime example of BCI’s innovative approach is the patented levitation gift box designed for Cocoa Dolce. This packaging solution not only protected the product during shipping but also created a unique presentation experience for the customer. The design incorporated a sophisticated structure that suspended the product, giving the illusion of levitation.
This clever use of corrugated materials showcased BCI’s ability to combine creativity with practicality, resulting in packaging that stands out in a crowded market. The levitation design for Cocoa Dolce was awarded Patent No: 11, 161,646 B1.
BCI’s expertise extends beyond packaging design. The company understands the importance of aligning packaging with a brand’s identity and values. By working closely with clients, BCI ensures that every packaging solution is not only innovative but also a true reflection of the brand it represents.
The future of corrugated packaging is bright, with new creations and trends continually reshaping the industry. From creative visual and structural designs that captivate consumers to sustainable solutions that reduce environmental impact, corrugated packaging is evolving to meet the demands of today’s market.
BCI offers cutting-edge packaging solutions that combine creativity, functionality, and sustainability. Whether you’re looking to enhance your brand’s presence or streamline your packaging process, BCI has the expertise and dedication to deliver results.
Contact us to discuss your next packaging or display project.
