By BCI
19 January 2023
You only get one chance to make a first impression on your customers. And what’s the first thing customers see when they encounter your product? Most of the time, it’s the packaging! Here’s what we’ve learned from the world’s fastest-growing brands about the most critical characteristics of high-quality packaging.
When customers peruse store aisles or unpack freshly delivered products from their doorstep, their first touchpoint with brands is often the packaging. Considering that 72% of Americans say a brand’s packaging decisions will influence their buying decision, that packaging better be on point and meet every consumer expectation. So if you’re aiming to move the needle forward on your business, start by taking inventory of your packaging design strategy.
From creating brand recognition to driving better sales, packaging design is one of the most powerful tools in your arsenal to convey your brand’s values and personality. Here are four ways that high-quality packaging design can deliver better results for your brand:
Have you ever opened a package only to discover a broken product? It’s one of the most frustrating and disappointing customer experiences. Not only do they miss out on all the awesomeness your product has to offer, but they have to go through the trouble of dealing with customer service and waiting for another package to arrive—hopefully intact!
To ensure customer satisfaction and protect your reputation, using quality materials when designing your product’s packaging is critical. Well-designed packages made from sturdy materials like corrugated cardboard are engineered to preserve precious cargo and delight customers with safely delivered products.
Packaging isn’t just about keeping a product safe and sound during shipping. It should add to the fun of receiving and unboxing products too.
From making sure the opening experience is smooth to incorporating playful design elements that stand out from other products on shelves, well-designed packages can provoke joy or curiosity. Likewise, thoughtfully crafted unpackaging experiences help customers form positive memories with your brand and keep them coming back for more.
Good packaging design is an opportunity to tell your brand’s story and captivate customers. People love stories, so telling a compelling one about your product through color, shape, graphics, patterns, and materials can be just as effective as any marketing campaign. With clever design elements, you can communicate your brand’s core values in just seconds to stand out from the competition.
Considering 67% of people prefer cardboard packaging because it’s a sustainable alternative to plastic, sustainable packaging is a must-have. Consumers increasingly care about the environment and are looking to do their part in reducing waste and being conscious of sustainability.
Fortunately, there is a ton of good news for brands: sustainable packaging is sturdy and affordable to manufacture. So whether you choose eco-friendly materials, such as paper over plastic or compostable options, or opt to use recycled packaging, sustainable packaging can give your product—and your business—a huge boost of credibility.
From helping you stand out from the competition to giving your customers a great first impression, high-quality packaging design can help you drive better results for your business. Could your brand use a hand in creating an eye-catching packaging design that resonates with customers?
BCI has been turning packaging into captivating brand experiences for more than 60 years. Learn more about how our unique packaging solutions can elevate your brand beyond the competition.
