By BCI
18 December 2024Retail shelves can be crowded and overwhelming for shoppers, making it too easy for products to blend in. Custom POP displays like those created and produced by Buckeye Corrugated Inc. (BCI), break through this clutter by presenting products in a visually appealing and organized manner.
Research shows that well-designed displays can increase product visibility by up to 50%, leading to higher sales and improved brand recall. By tailoring the design to align with a brand’s color palette, logo, and messaging, companies can ensure their products are instantly recognizable.
The expert CPG designers at BCI understand how to leverage consumer insights to create custom displays that capture attention in crowded spaces.
Position your POP display in high-traffic areas where shoppers naturally pause, such as near entrances, checkout counters, or promotional zones. Strategic placement ensures maximum visibility and increases the likelihood of impulse purchases.
Creativity is key to grabbing attention. Use bold colors, unique shapes, and engaging graphics that reflect your brand’s personality. Incorporating lighting or interactive elements can further captivate consumers and encourage closer interaction with your product.
Maintain consistency with your branding by incorporating your logo, colors, and taglines into the display design. This reinforces brand identity and ensures that shoppers can easily associate the display with your product.
A successful POP display is not only visually appealing but also practical. Ensure the structure is sturdy enough to withstand heavy foot traffic and capable of holding products securely. Functional designs that allow for easy restocking and transportation can also save time and resources.
An effective POP display doesn’t just attract attention; it also drives action. Include clear and concise calls to action, such as “Limited-Time Offer” or “Try Me,” to encourage immediate consumer engagement.
By implementing these best practices, custom POP displays can become a central part of your marketing strategy. They not only elevate your brand’s visibility but also enhance the customer experience, ultimately driving loyalty and repeat purchases. As retail competition continues to grow, investing in standout display solutions is a smart move for long-term success.
BCI specializes in designing and producing custom POP displays that help brands differentiate themselves and capture consumer attention. With expertise in crafting solutions tailored to your needs, BCI ensures your products make a lasting impression.
Contact BCI today to discuss your next project and discover how their innovative display solutions can elevate your brand in retail environments.
