Industry Insights

Digital printing has reinvented the corrugated packaging industry, providing solutions for a myriad of challenges corrugated packaging manufacturers have been facing for quite some time, including supply chain issues.

Digital printing has reinvented the corrugated packaging industry, providing solutions for a myriad of challenges corrugated packaging manufacturers have been facing for quite some time, including supply chain issues. It’s also presented new possibilities for the brands that these manufacturers serve, giving them more flexibility in their packaging and display marketing efforts, as opposed to analog box printing. Brands and their creative staff are able to push their packaging and display designs further, customizing them with colors and concepts that demand attention, while ultimately saving time and money on printing and production.

Advantages of Digital Printing to Brands

• Short-run printing allows for variable or special edition packaging and displays
• Significantly higher value on short-run printing as opposed to longer-run analog printing
• No need for printing plates, decreasing both production time and cost
• The ability to make last-minute design changes without incurring substantial change order costs
• Packaging and displays with high-quality, vibrant colors that create the greatest marketing impact
• Expedited time-to-market for campaigns and product launches

Advantages of Digital Printing to Corrugated Manufacturers

• Increased overall equipment effectiveness
• No set-up time or costs
• Fast turnaround time
• Run-to-order instead of run-to-warehouse printing
• Less costly and time-consuming last-minute design changes
• Reduced inventory need, warehouse space and overages
• The ability to use digital printing for short-run projects, freeing up analog presses for higher volume, longer-run projects

Digital Printing and the Future of Corrugated

According to a Smithers report entitled “The Future of Global Corrugated Board Packaging to 2025,” the corrugated market is estimated to reach $205.7 billion in the next few years and the volume of corrugated material consumed is expected to increase to 193.2 tons. Add to these statistics that packaging and displays will likely always be in high demand for brands – particularly retailers and monthly subscription suppliers – and you’ll find that digital printing can be a huge asset to corrugated manufacturers when it comes to keeping up with demand.

BCI Has Embraced Digital Printing

BCI quickly realized the benefits of digital printing to both our operations and our clients long ago, investing in technology and infrastructure that would allow us to offer the brands we serve a more cost-effective and efficient way to create a much larger impact on their consumers.

Our state-of-the-art equipment and expertise provide the ability to deliver high-end, multi-color print and coating on two sides of the packaging in a single pass. We offer multiple variations of 2-sided printing with substrates, color options and coating/finishing techniques. All of this enhances the customer experience of brands, including the “wow” factor when a customer receives one of the brand’s packages or sees one of their displays. This, in turn, increases brand awareness through the power of graphic imagery.

We also have an in-house creative team who can create packaging and display designs that visually represent our clients’ brand image and products if creative support is needed.

Contact us today to learn how our digital printing capabilities can help turn your packaging into an eye-catching, impactful extension of your brand.