The customer was looking for an off-shelf POP display that could be easily assembled in Kroger stores. They typically use PDQ tearaway trays, but they are looking to increase sales and awareness with a display program.
BCI developed a base, tray, and riser display that could ship with the product loaded into the tray and be easily assembled at retail.
The project was a success and increased sales by 24% in stores that received the display. They are planning to use this display several times throughout the year.
