Sugarlands wanted a way to market their product in a highly visual, 360 degree, free standing display.
BCI designed a simple triangle column and produced them for multiple product launches. Retail was ecstatic because it was simple and worked like a billboard, kept a small footprint, and they could merchandise on all 3 sides with product.
The PGA Ryder Cup triangle standee was the first one to be produced and put into retail. We followed that with the High Rock Vodka and Egg Nog versions in varying heights.