They wanted to make an economical but premium value added package that included a 375ml whiskey bottle and two unique glasses. This involved making an insert and an over carton. This was a limited release of their Roaming Man with honey whiskey and a partnership with OAR the rock band. The goal was to match their tasting machine and follow the same foiled elements as on the Roaming Man whiskey bottle.
BCI developed a premium carton using top sheet foil with spot gloss and matte UV’s for the finishes. We worked with their label supplier to get a copper foil to use for matching with our litho house. The insert was a flood of navy and matte varnish. These were a limited 1050 production run.
They sold out within minutes. Very high impact and kicked off their desire to add a second premium partnership with John Fogerty, a legendary artist. BCI is currently working on the final design which is elevated with a hinged lid and magnetic closures.
