Industry Insights

Crafting the perfect ecommerce package goes beyond aesthetics. Explore key considerations for ecommerce packaging design to ensure product safety, shipping efficiency, and a memorable unboxing experience.

The ecommerce revolution has transformed how we shop. The days of browsing physical stores have become more of an adventure than the necessity that they were just a few years ago. Today, consumers can purchase anything with a few clicks from the comfort of their couches. But for retail businesses, this shift presents a new set of challenges, especially when it comes to marketing, differentiating, and getting your products safely and efficiently into the hands of your customers.

Ecommerce packaging is not just about slapping a label on a box; it’s a strategic element that can make or break your online business.

So, what makes ecommerce packaging unique? Unlike traditional retail packaging, ecommerce boxes face a different set of hurdles. Let’s explore some key considerations and how Buckeye Corrugated, Inc.’s ecommerce packaging designers and experts can help design your packaging to withstand the shipping and delivery process while delighting your customers.

THE TRANSIT TANGO: PROTECTING YOUR PRODUCTS LIKE A PRO

You’ve beautifully crafted a product that is somewhat fragile. When someone orders it online, they expect it to arrive intact no matter if it’s shipped from overseas or from just blocks away. Ecommerce packaging needs to be a force field against the elements, shielding your product from bumps, vibrations, and potential crushing during transport. This often means using high-quality, durable materials and structural design that keeps the product stationary, either with foam padding or rigid corrugated that will hold it in place. Custom-designed inserts made from folded and cut corrugated can minimize movement and absorb impact, ensuring your product arrives in pristine condition.

SIZE MATTERS: OPTIMIZING SPACE FOR SHIPPING EFFICIENCY

Every inch counts when it comes to ecommerce shipping. Bulky boxes might seem like a safe bet for protection but can translate into higher shipping costs. The goal is to find the perfect balance — a package that’s snug-fitting without compromising product safety. Consider custom-designed packaging that’s tailored to the specific dimensions of your product. This eliminates excess space, reduces shipping costs, and minimizes your environmental footprint — a win-win for everyone.

THE UNBOXING EXPERIENCE

First impressions matter online, but your last impression and all the impressions in between determine whether someone will order from you again. When your customer receives their package, the unboxing experience becomes a crucial touch point. Sure, plain brown boxes are less expensive, but you need an impactful brand identity and design elements that will leave a lasting memory. Imagine receiving an amazing product in a plain but well-designed shipper, and you don’t remember the brand. Brands with organic or homespun personalities can get away with a simple one- or two-color logo and minimal color scheme with a personalized message. Remember, a well-designed box connects your brand to the emotional excitement your customers have when they open the box. This visceral connection builds brand loyalty before your customer even sees the product itself.

SUSTAINABILITY SPEAKS VOLUMES: ECO-FRIENDLY PACKAGING FOR THE CONSCIOUS CONSUMER

Consumers today are increasingly eco-conscious, and their purchasing decisions often reflect that. Opting for sustainable ecommerce packaging materials, like recycled cardboard or biodegradable alternatives, and participation in the Paper and Packaging Board’s Box to Nature Program demonstrates your commitment to environmental responsibility. This not only aligns with your customers’ values but can also serve as a marketing advantage, attracting environmentally focused shoppers.

 

DON’T FORGET THE INFORMATION HIGHWAY: CLEAR LABELING IS KEY

Ecommerce packaging isn’t just about aesthetics; it serves a practical purpose, too. Unless you have a separate outer shipper, ensure that your boxes leave room for shipping labels large enough for all carriers. You may choose to have your return address printed on the box, but space for return labels can do nicely as well. Make sure you also allocate space for any necessary handling instructions like “fragile” or “keep cool.”

With the right strategy, your ecommerce packaging has the power to significantly impact your business. By prioritizing product protection, space optimization, and a delightful unboxing experience, you’re setting yourself up for success in the competitive online marketplace.

BCI’S SMART ECOMMERCE PACKAGING SOLUTIONS

At BCI, we understand the unique challenges and opportunities of ecommerce packaging. Brands both large and small rely on us for custom-designed packaging solutions using sustainable materials. Partner with us to create ecommerce packaging that protects your products, reflects your brand identity, and delights your customers. Contact BCI today, and let’s craft the perfect box to deliver amazing experiences through ecommerce and turn first-time customers into lifelong fans.