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PRINT ON DEMAND: THE ADVANTAGES OF DIGITAL PACKAGING PRINTING

  • profile By BCI
  • calender 8 May 2024

Explore the advantages of digital packaging printing compared to traditional methods. Discover how digital printing empowers on-demand production and e-commerce packaging design.

Two people working on a packaging design.

 

When it comes to CPG marketing, your packaging supplier needs to be flexible and adapt to changes to help you speed your product to market. And when it comes to packaging, speed to retail could mean the difference between a product’s success and its failure. Traditionally, ordering custom packaging meant placing large bulk orders using established printing methods. But what happens when you need smaller quantities or want to experiment with different designs? That’s where digital packaging printing offers the best solution.

Think of digital printing as the on-demand option for limited-run packaging. Unlike traditional printing methods that require long lead times for printing plates and lengthy setups, digital printing utilizes computer files and laser technology to create high-quality prints directly on packaging materials. This innovative approach offers a multitude of advantages, especially for businesses looking to embrace a more agile and sustainable packaging strategy.

Let’s break down the key differences and explore why digital packaging printing is becoming increasingly popular and how Buckeye Corrugated, Inc.’s digital packaging printing can help your next project.

TRADITIONAL PRINTING: THE ESTABLISHED PLAYER

Traditional printing methods, like flexography or offset printing, have long been the go-to for high-volume packaging production. These methods excel at producing large quantities of identical packaging at a lower cost per unit.

However, they come with some limitations:

  • High upfront costs:The creation of printing plates can be expensive, making them less ideal for small-batch production runs.
  • Limited flexibility:Changing the design once the plates are created is costly and time-consuming.
  • Longer lead times:Setting up the printing process typically takes longer with traditional methods.

DIGITAL PACKAGING PRINTING: THE AGILE CHAMPION

Digital packaging printing flips the script. Here’s why more CPG marketers are turning to this latest technology:

  • Cost-effective for small batches:Digital printing eliminates the need for printing plates, making it a more affordable option for smaller orders or test runs.
  • On-demand printing:Need a quick packaging refresh? Digital printing allows for faster turnaround times, enabling you to adapt your packaging to changing market trends or seasonal promotions.
  • Variable data printing:Personalize your packaging with ease! Digital printing lets you incorporate unique details like customer names, product codes, or customized greetings on each package, adding a personal touch.
  • Reduced waste:Since digital printing doesn’t require large upfront production runs, it minimizes the risk of leftover stock or outdated packaging designs ending up in landfills.

THE PERFECT FIT FOR ECOMMERCE BUSINESSES

Ecommerce businesses in particular can leverage the power of digital packaging printing. Need unique packaging for a limited-edition product launch? Or perhaps you’re testing out different design options to find the perfect fit for your brand. Digital printing allows for the flexibility to experiment with smaller quantities and adapt your packaging strategy based on customer feedback.

More than just flexibility, digital printing also empowers ecommerce businesses to create packaging that resonates with today’s environmentally conscious consumers. Opting for eco-friendly materials and printing with sustainable inks further enhances your brand image and aligns with your commitment to environmental responsibility.

THE FUTURE IS DIGITAL

As technology continues to evolve, digital packaging printing is poised for even greater adoption. Imagine a world where you can personalize your packaging on the fly, order exactly the amount you need, and do it all with minimal environmental impact. That’s the future of digital packaging printing, and it’s a future ripe with possibilities.

THE BCI DIGITAL PACKAGING PRINTING ADVANTAGE 

At BCI, we’re passionate about empowering businesses with innovative packaging solutions. We understand the need for flexibility, agility, and sustainability in today’s dynamic market. That’s why we offer cutting-edge digital packaging printing services, allowing you to create high-quality custom packaging in any quantity. Whether you need a small batch for a product launch or personalized packaging for your ecommerce business, BCI has you covered.

Contact us today, and let our team of experts help you unlock the power of digital printing for your brand.