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Case Studies

SHERWIN-WILLIAMS

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Sherwin-Williams was unhappy with the quality of the displays they received in the past from a previous vendor. They weren’t structurally sound and were falling over at retail stores. They needed a solution to showcase 21 of their automotive paint products that will be showcased in NAPA stores across the US. 

CHALLENGE

  • Looking for a cost effective solution
  • Needed to be easy to assemble at retail
  • Showcase 21 different products
  • Structurally sound and hold up to the total weight going in the displays 

SOLUTION

BCI’s creative team worked closely with The Sherwin-Williams company to ensure its solution paralleled their overall vision. The complex floor display that BCI designed not only showcased all of their products well but was also more structurally sound. The displays were eye catching with 2-sided print and 3-color litho print. BCI Wooster added value in being able to help them with co-packaging and kitting each piece of the complex display into shippers so they are ready to ship to the NAPA stores. Assembly instructions were also prepared by BCI to help ease assembly at retail. Digital mockups were produced so they could showcase the displays at the NAPA convention and promote their new product offerings. 

RESULTS

The Sherwin-Williams Company received preorders for 900 displays before even receiving their final production run.