By BCI
19 February 2025But what happens when ecommerce packaging fails? Damaged products, excessive waste, and frustrating unboxing experiences can drive customers away. Avoid these pitfalls with smart packaging design services that prioritize protection, sustainability, and user-friendly designs.
Nothing frustrates customers more than opening a giant box to find a tiny item floating inside. Not only does this waste materials, but it also increases shipping costs. Ecommerce packaging design should be efficient, ensuring the right balance between protection and minimal waste.
Fix: Through smart structural design, you can fit the product snugly while maintaining durability. Right-sized packaging reduces costs, improves sustainability, and enhances customer satisfaction.
Broken items due to flimsy or poorly structured packaging create a nightmare for both businesses and customers. A damaged product reflects poorly on the brand and often results in negative reviews.
Fix: Packaging companies that specialize in product packaging design services combine structural and graphic design with high-quality materials and protective inserts. A well-engineered packaging structure ensures products arrive intact, reducing costly returns.
Customers accept a certain level of difficulty when it comes to opening their product packages. Hard-to-open packaging with layers of tape, glue, or a thick plastic blister pack that can create a sharp edge when it’s cut, creates a frustrating unboxing experience, which can deter repeat customers.
Fix: Opt for an easy-to-open ecommerce packaging design that balances security with convenience. Tear strips, pull tabs, and minimal but effective adhesives make unboxing smooth and enjoyable while keeping the product secure and intact during shipping.
A plain, generic package lacks personality and does nothing to enhance brand recognition. Customers should immediately recognize your brand when they receive their order and experience something special that gets a visceral reaction.
Fix: Work with packaging design companies to create a branded packaging experience that aligns with your company’s mission, vision, and values. Answer the question, “What do you want your customers to FEEL when they open your package?” Anticipation? Excitement? Joy? Custom-printed boxes on fine paper provide a tactile experience. Packages that unlock in a unique way build anticipation. Boxes that slide smoothly out of a sturdy sleeve show craftsmanship. All these details create a unique experience that consumers remember and want to have again and again.
Today’s consumers care about sustainability, and excessive plastic or nonrecyclable materials can damage your reputation. Unnecessary packaging waste frustrates customers and contributes to environmental harm.
Fix: Use eco-friendly graphic packaging solutions that minimize waste while maintaining durability. Sustainable materials such as recycled cardboard, biodegradable fillers, and soy-based inks show your commitment to the planet. Plus, if you adopt the “Box to Nature Program” from the Paper and Packaging Board, your customers feel they are part of the sustainability effort adding to your green initiatives.
Great ecommerce packaging design goes beyond just wrapping a product—it enhances brand perception, protects merchandise, and creates a memorable unboxing experience.
Buckeye Corrugated, Inc. (BCI), a leader in product packaging design services, helps brands craft innovative, functional, and sustainable packaging solutions. Contact BCI today to elevate your packaging strategy and impress your customers.
